Waterford Europe Direct hosts Quintessence Breastfeeding Challenge!

Europe Direct
Event Information

Date: 3 Oct 2015
Time: 11:00 am - 12:30 pm
Europe Direct Centre: Waterford Library
Location: Event Centre

Event Description

Calling all breastfeeding mothers, are you ready to rise to the Challenge? On Saturday, October 3rd 2015 at 11:00am, breastfeeding mothers in Ireland will gather together in venues across the country to take place in the Quintessence Breastfeeding Challenge, a worldwide initiative that aims to highlight the importance of breastfeeding and breastfeeding support.  This year will mark the fourth year that Ireland will participate in the event. The first Challenge event in Ireland took place in Mahon Point Shopping Centre in Cork in 2010 where there were 106 children and 98 mothers, Last year’s event saw over 500 mothers in Ireland sitting down to nurse their children together.

The Challenge first took place in the Canadian province of British Columbia in 2001. In 2012 there were 3,934 children in 9 countries who took part in the Breastfeeding Challenge. In both 2011 and 2012, Ireland took both first and second place for the highest number of nursing babies latched on simultaneously on one site in Dublin and Cork respectively. In 2011, there were 8 sites in Ireland with 392 babies, and in 2012 there were 12 sites with 536 babies. Our numbers have been growing each year, with 18 venues around the country in both 2013 and 2014, and over 500 mothers and children taking part.