New deal on “geoblocking”

The EU has agreed to end unjustified geoblocking for consumers buying products or services online within the EU. The new rules means consumers will no longer face barriers such as being asked to pay with a debit or credit card issued in another country. For businesses, this means more legal certainty to operate cross-border. Vice President Ansip said: “With the new rules, Europeans will be able to choose from which website they wish to buy, without being blocked or re-routed. This will be a reality by Christmas next year.” The new rules will come directly into force after nine months from the publication in the EU Official Journal, to allow in particular small traders to adapt.

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